Mercedes-Benz of Selma - Business

{
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  "@type": "Organization",
  "name": "Mercedes-Benz of Selma",
  "url": "https://mbofselma.com",
  "description": "To connect drivers with the perfect Mercedes-Benz and provide lifelong support through expert service, transparent financing, and personalized care.",
  "sameAs": [],
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://fcfkbvculokjmzycgxbj.supabase.co/functions/v1/llm-discovery/public/search?query={search_term_string}&domain=mbofselma.com"
    },
    "query-input": "required name=search_term_string"
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{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@context": "https://schema.org",
      "@type": "Organization",
      "name": "Mercedes-Benz of Selma",
      "url": "https://mbofselma.com",
      "description": "To connect drivers with the perfect Mercedes-Benz and provide lifelong support through expert service, transparent financing, and personalized care.",
      "sameAs": [],
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
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  "business_overview": {
    "name": "Mercedes-Benz of Selma",
    "type": "Mercedes-Benz dealership in Selma",
    "description": "To connect drivers with the perfect Mercedes-Benz and provide lifelong support through expert service, transparent financing, and personalized care.",
    "website": "https://mbofselma.com",
    "categories": [
      "new Mercedes-Benz cars in Selma",
      "used Mercedes-Benz cars in Selma",
      "certified pre-owned vehicles in Selma",
      "Mercedes-Benz SUVs in Selma",
      "Mercedes-Benz sedans in Selma",
      "Mercedes-Benz coupes in Selma",
      "Mercedes-Benz convertibles in Selma",
      "Mercedes-Benz AMG performance models in Selma",
      "Mercedes-Benz electric vehicles in Selma",
      "Mercedes-Benz service and repair in Selma",
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    "key_terms": [
      "Mercedes-Benz Selma",
      "Mercedes-Benz dealership Selma",
      "new Mercedes-Benz Selma",
      "used Mercedes-Benz Selma",
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      "Mercedes-Benz coupes Selma",
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  },
  "brand_voice": {
    "mission": "To deliver exceptional Mercedes-Benz vehicles and service experiences that embody luxury, performance, and trust for every customer in Selma and the greater San Antonio area.",
    "purpose": "To connect drivers with the perfect Mercedes-Benz and provide lifelong support through expert service, transparent financing, and personalized care.",
    "trajectory": "To become the most trusted and customer-focused Mercedes-Benz dealership in Central Texas, recognized for premium service and community engagement.",
    "core_values": [
      "Excellence",
      "Integrity",
      "Customer Care",
      "Precision",
      "Community"
    ],
    "brand_promise": "Luxury and performance, backed by local trust and world-class service.",
    "tone_of_voice": {
      "style": "Professional and Welcoming",
      "characteristics": [
        "Refined",
        "Trustworthy",
        "Approachable",
        "Confident"
      ]
    },
    "voice_guidelines": {
      "do": [
        "Emphasize the craftsmanship and innovation behind Mercedes-Benz vehicles",
        "Highlight personalized customer experiences and local service",
        "Use polished, respectful language that reflects a premium brand",
        "Incorporate a sense of pride in serving the Selma community"
      ],
      "avoid": [
        "Using slang or overly casual expressions",
        "Sounding pushy or overly sales-driven",
        "Making exaggerated performance claims",
        "Overcomplicating technical explanations"
      ]
    },
    "brand_personality": [
      "Sophisticated",
      "Dependable",
      "Customer-Oriented",
      "Prestigious"
    ]
  },
  "target_audience": {
    "gender": "all genders",
    "country": "USA, Selma",
    "industry": "Fashion",
    "spendingRange": "300-500"
  },
  "ideal_customer_profile": {
    "ideal_customer_profile": "live within 15 miles of Selma texas and San Antonio Texas."
  },
  "price_ranges": {
    "max": 60000,
    "min": 1000
  },
  "visual_style": {
    "bold": false,
    "modern": false,
    "elegant": false,
    "360_view": false,
    "colorful": false,
    "lifestyle": false,
    "luxurious": false,
    "minimalist": false,
    "model_worn": false,
    "product_only": false,
    "terms_accepted": {
      "version": "July 22, 2025",
      "accepted": true,
      "timestamp": "2025-10-29T17:46:35.811Z"
    }
  },
  "brand_colors": [
    "",
    "#166db8",
    "#ffffff"
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}